We built the tool our ops teams wished existed.
Two ex-operators and a machine learning team decided inventory shouldn't be a Sunday-night activity.
Free DTC operators from the forecast spreadsheet.
Inventory is the single biggest lever on margin and cash for any physical-product brand — and it's still run on spreadsheets. We're building the system of record for demand planning and purchase orders, so brands can grow without breaking their balance sheet.
- 500+ brands running forecasts
- $2.4B GMV planned annually
- 98% annual retention
How we work.
We ship for the person approving POs on a Sunday, not the analyst building a deck.
Every number in the product should be traceable back to inputs in one click.
We handle sensitive commercial data. We're paranoid so customers don't have to be.
We publish our model methodology. No black boxes.
A short, fast history.
- 12022Founded in SF
After Elena burned 40 hours/month on forecast sheets at her last company.
- 22023First 50 brands
Seed from Sequoia + operators from Away, Warby Parker, and Stitch Fix.
- 32024Series A
$18M led by Index to fund the ad-aware demand model.
- 42025500 brands · $2.4B GMV
Shopify Plus Certified. Amazon connector goes GA.
- 52026Global rollout
EU data residency + multi-currency; today.
Operators and engineers, pointed at the same problem.
Ex-VP Ops at a $400M DTC apparel brand.
Staff ML engineer, ex-Stripe, ex-Instacart.
Led supply chain PM team at an S&P 500 retailer.
Ex-Shopify, rebuilt forecasting pipelines at scale.
Scaled a vertical-SaaS from $2M → $40M ARR.
Design lead, ex-Linear, ex-Stripe.
Capital from the funds you'd hope.
Plus 40+ angel investors — operators from Away, Warby Parker, Glossier, Stitch Fix, Allbirds and more.
A look at how we work.
“This team listens harder than any vendor I've worked with. When we flag an edge case, it's in the product in a week.”
Recent coverage.
A suite of AI products for the way modern brands operate.
We build vertical AI for ecommerce teams — from demand forecasting to allocation and supplier intelligence. Opinionated UX, explainable models, and integrations that actually work on day one.
Want to see the product we spent the last 4 years obsessing over?
30 minutes. Real data. No slide deck.